How we created millionaire community with $0: Manor Matters social media success secrets

In just a year and a half, the community of Manor Matters has grown (Ugh, even we can’t still believe it) to more than 1.6 million fan community on Facebook and Instagram! Today we will tell you about tools and techniques that have helped us to achieve such results. 

Our main secret is not to be afraid to take the boldest ideas and strive for high standards of quality in the performance of each task. 

Quality of the content as the main feature

We do not use direct advertising for community growth. Players entering our social networks from Manor Matters immediately dive into the bright world created by the project’s talented artists.  

Yes, we’re paying special attention to the visual arts. A team of professional 2D artists is working on art for MM pages. Unlike the communities of many other mobile projects, we do not use ready-made art, which was created for the game but draw new, unique high-quality pictures. 

Yes, it takes a lot of resources, but feedback from the audience motivates our artists to create new, detailed drawings. A lot of MM fans even put our art on the screensaver.

Bonus for those who have read the most interesting 😉 Here’s the link, where you can download cool wallpapers created by Manor Matters artists for smartphones and desktops!

We often show the heroes beloved by millions from a new, unexpected side, thereby entertaining and holding the interest of the audience:

It is also important to us that the information we publish is useful. So, we creatively present the news of the project and manuals about the possibilities of the game via cool art:

Although the characters of Manor Matters live in a separate world, in which most memes will look unusual, our artists deftly manage to show popular trends:

In April 2021, the VOKI team decided that Carl, the main character of the game and public favorite, could break out of the MM community and start his page on Instagram! 

Our audience was very supportive of this idea, and today Carl’s life is followed by almost 85 thousand followers. A selfie with an old friend, Austin the Butler from Homescapes, and dramatic autumn photos… Such warm and close stories evoke only positive emotions and responses from our target audience.

Where does community building begin?

• Form a portrait of the target audience: for whom you are creating a community, what do these people have in common (except that they play your game). Write down as many identity markers as possible, dividing the audience into several subgroups if necessary.
• Study communication in the communities of other game projects in your genre: what content gets the most response, how users communicate with each other, what can cause conflicts, and how the company reacts to them.
• Study the analytics of the competitor’s communities: what percentage of players participate in the life of the community, how many users write comments, and how many participate in activations. This will help you to create a content plan with rubrics that is closer to your target audience.

This research will help to determine the development of the game pages and create a strong communication strategy. Learning from other people’s results is great, but it’s even more important to understand how your community will stand out.

The first post on social networks is a presentation of the game to the world and its main inspirers – gamers. What can it be? The story of your community begins with the first publication. It should immerse the project and set the tone for community communication. We’ve started our pages on social networks with the fact that we intrigued our followers with the prequel to the stage at the station, from which the player’s journey around the world of Manor Matters begins. 

So, our first friends realized that ahead of them lies a lot of unique and beautiful content, which is created specifically for them, and not just duplicates the vision of the game itself. 

Also, it is important to approve the basic rules of community management:

• speak to the players in the same language, with the tone of a voice close to them, do not be arrogant.
• users should trust their expertise and recognize the leader of opinions in the moderator.
• put yourself in the place of the audience: more often ask yourself the question «What do our subscribers like?» «How to please them?»
• all moderators must be active players themselves: to know the mechanics of the game, understand the storylines and be aware of the latest updates, features, and activities. 
• The community team should be briefed with the latest analytical data to better understand their target audience and its mood.
• The Community Manager must think ahead about the algorithm of actions in case of negative behavior: do not be afraid to make remarks about rules and stop unnecessary squabbles, but remember that even the dissatisfied commentator is your client. You need to calm them down politely, but also do not hesitate to send to ban the most toxic users. 

Speaking of toxicity

I guess every gamer has come across angry comments in group chats and community. Mobile game developers are aware of this problem and are making great efforts to ensure that the atmosphere in the diverse team of players is warm. 

The VOKI team managed to create a community in which angry trolling or angry comments are exceptional cases. For that, we are grateful to our audience! Manor Matters attracts true lovers of beauty (after all, the search scenes and other art in the game are true pieces of art) and those who are close to the family atmosphere of the project. 

Remember, you will never be able to 100% rid the community of toxic utterances, and your content cannot be enjoyed by absolutely everyone. But the task of a community manager is to do everything to surround the user with kind and like-minded people.